How to effectively Communicate and Persuade in a Nonprofit Environment?

Posted by admin on Aug 10, 2018 10:16:03 AM

You have seen it written many place before:  fundraising is, at its core, a profession based on communication. We work hard everyday to help people understand our values, our mission, and our task. More than just communicating, though, we seek to persuade. Not just to help people understand our mission but to convince them to make it their own. While communication can be a very objective task, persuasion is a very subjective concept. How we say things becomes as important as what we say.

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Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communication, volunteer stewardship, volunteers

How to make A Difference? Your Development Office Sending Handwritten Notes

Posted by admin on Aug 10, 2018 7:52:42 AM

Effective, personal communication is a critical aspect of any career. This is certainly true in fundraising. As technology grows, the quantity of communication going on—cell phones, e-mail, laptops, personal data assistants—keeps going up. Quantity is certainly important, as the wider our network of friends the more we can do to help our organization. There is no substitute, however, for quality. Communicating with someone is not just a matter of completing the task. We should take pride in using the most personal methods available to us.

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Topics: Capital Campaigns, Communications and Networking, donor stewardship, donor thank you note, Fundraising Principles, General Articles, volunteer stewardship

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