You have seen it written many place before: fundraising is, at its core, a profession based on communication. We work hard everyday to help people understand our values, our mission, and our task. More than just communicating, though, we seek to persuade. Not just to help people understand our mission but to convince them to make it their own. While communication can be a very objective task, persuasion is a very subjective concept. How we say things becomes as important as what we say.
Effective, personal communication is a critical aspect of any career. This is certainly true in fundraising. As technology grows, the quantity of communication going on—cell phones, e-mail, laptops, personal data assistants—keeps going up. Quantity is certainly important, as the wider our network of friends the more we can do to help our organization. There is no substitute, however, for quality. Communicating with someone is not just a matter of completing the task. We should take pride in using the most personal methods available to us.