CDS Blog

How to effectively Communicate and Persuade in a Nonprofit Environment?

Posted by admin on Aug 10, 2018 10:16:03 AM

You have seen it written many place before:  fundraising is, at its core, a profession based on communication. We work hard everyday to help people understand our values, our mission, and our task. More than just communicating, though, we seek to persuade. Not just to help people understand our mission but to convince them to make it their own. While communication can be a very objective task, persuasion is a very subjective concept. How we say things becomes as important as what we say.

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Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communication, volunteer stewardship, volunteers

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