As fundraising professionals, we are constantly faced with the challenge of determining why people might give away their precious resources. What compels a person in these uncertain economic times to contribute—at sometimes extraordinary levels? What are some of the factors that inspire a donor to respond to a particular solicitation while ignoring others? The following examples of why people give may serve to pique your interest and begin to answer these ever-present questions about donor motivations. Our success as fundraisers depends on the ability to accurately assess these motivations in order to properly chart a course of action for each prospective donor. Below, I sketch out a few of the most prevalent reasons motivating people to give.