Have you recently found yourself in charge of running or developing your organization’s annual fund campaign? Are you looking at ways to bolster your annual support? Do you ever wonder if your organization is pursuing the most effective path to securing annual gifts?
Campaigns to raise funds for a CAT scan, an MRI or even a bus may not seem like the most romantic or exciting opportunities to offer donors. After all, a piece of equipment isn't an ideal. According to David G. Phillips, president of the fundraising consulting firm Custom Development Solutions (Mount Pleasant, SC), approaching donors correctly during such campaigns can make all the difference. And if an institution can find unique ways to recognize these donors, the impact of the campaign can be felt by the entire community.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Custom Development Solutions, donor motivation, donor recognition, donors, fund raising, fundraising, fundraising campaign, Fundraising Principles, gift, Major Gifts, special events
As a fundraising consultant, I have spent a lifetime trying to help organizations move from a ‘special events’ fundraising mentality towards a more personal and professional program of major gifts solicitation. Clearly, if there are limited time and scarce resources, the systematic cultivation of major gifts is the most productive and effective means to realize the most money for a nonprofit institution. Perhaps the most productive result of converting your nonprofit to a major gifts fundraising focus is the financial stability it provides.