Far too many times, I have seen development officers and volunteers set off to solicit a very promising donor prospect only to return disappointed. Upon reviewing their solicitation carefully, frame by frame, I almost always find that a critical step has been omitted. “Well it seemed like a great call, they just didn’t come through.” More often than not, it was the solicitor who didn’t come through. This article presents eleven fundamental steps, that when practiced faithfully, will help ensure that you make the most effective solicitation and receive the maximum gift possible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor, effective fundraising, fundraising, Fundraising Principles, fundraising solicitations, fundraising tips, gift, solicitation
As development professionals we are constantly called upon to properly prepare our volunteers for the often-daunting task of a face-to-face solicitation. We all know the advantages derived from the personal visit compared to a phone call, letter or brochure. Whether your solicitation team is requesting a seven-figure gift or a three-figure gift, the amount of time you spend researching your donor and preparing your team for the solicitation will be directly related to your success rate. At Custom Development Solutions, Inc. (CDS) we insure that the volunteers with whom we work are well prepared and thoroughly trained through the use of what we call the Leadership Solicitation Briefing Document.
Topics: Campaign Feasibility and Planning Studies, Board Development, briefing, Capital Campaigns, CDS, Custom Development Solutions, development, donor, Fundraising Principles, gift, Leadership briefing, Professional Skill Building, professionals, researching, solicitation, volunteers
The fundamental element of capital campaign fundraising is major gift solicitation. Yet many people, particularly volunteers, cringe at the very thought of asking for very large gifts. The key to effective major gift solicitation is preparation, preparation, and preparation.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Fundraising Principles, fundraising strategy, gift, gift solicitation, major gift fundraising, Major Gift Solication, major gift solicitation, Major Gifts, solicitation
Soliciting major gifts is a difficult process, fraught with potential landmines. It requires a great deal of experience, knowledge, and wisdom to chart a path through this course. If a non-profit organization hopes to execute a successful fundraising effort, they must first identify some of the missteps that can lead prospective donors to say “no.”