In a previous article on branding, I concluded with the comment that for branding to be effective, it has to include – even feature – the concept of “What’s In It For Me?” (WIFM) for the people you are trying to reach. This is even more important now with competing interests creating “noise” that interferes with your message.
Savvy fundraising professionals realize that for their organization to be successful in garnering funds, leadership must come from the top. It is also true that financial development is but one facet of a CEO’s overall performance profile. A beginning point in helping the CEO become a successful fundraiser is to understand what priority the board of directors places on fundraising in its evaluation of CEO performance.
Topics: Campaign Feasibility and Planning Studies, Board Development, Capital Campaigns, Fundraising Principles, leadership skills, organizational development, Professional Skill Building, professional skill building, strategic planning
Many times in the life of an organization, recruiting just the right match of experience, skills, and attitude is a tricky, if not downright “your guess is as good as mine” process. Much concern and anxiety is likely to accompany the decision-making.
Vilfredo Pareto (1848-1923) was an Italian economist who, in 1906, observed that twenty percent of the Italian people owned eighty percent of their country's accumulated wealth. Over time and through application in a variety of environments, this analytic has come to be called Pareto's Principle, the 80-20 Rule, and the "Vital Few and Trivial Many Rule." Called by whatever name, this mix of 80%-20% reminds us that the relationship between input and output is not balanced. In a management context, this rule of thumb is a useful heuristic that applies when there is a question of effectiveness versus diminishing returns on effort, expense, or time.
The only sound in the boardroom is the faint ticking of a wall clock. The hospital CEO has just made an offer of employment to the top fund raising candidate.
Topics: Board Development, capital campaign, Capital Campaigns, Communications and Networking, development, fund development, fund raising, Fundraising Principles, organizational development, professional development, Professional Skill Building, professional skill building, strategic planning