Branding Helps Reach Your Target Market

Posted by admin on Aug 10, 2018 10:38:50 AM

In a previous article on branding, I concluded with the comment that for branding to be effective, it has to include – even feature – the concept of “What’s In It For Me?” (WIFM) for the people you are trying to reach. This is even more important now with competing interests creating “noise” that interferes with your message.

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Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, non-profit risk management, organizational branding, organizational development, strategic planning

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