Non-profit organizations invariably suffer from limited resources and a small staff trying to do the work of many. The resulting workload, as well as the personal connection many executives feel toward the group's mission, can cause staff members to focus their attention within distinct boundaries. True objectivity can be clouded by fierce loyalty and passion for the mission. One of the challenges of non-profit management is that leaders are acutely aware of their organization's needs. That is a critical vantage point, but it must be viewed through the lens of what is most attractive to potential supporters. To achieve effective fundraising results, need must be balanced by a determination of what is feasible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Fundraising Principles, General Articles, non-profit development, non-profit management, non-profit resources, Professional Skill Building, strategic planning