Asking for money is, for many people, one of the most difficult things to do. For those of us involved with not-for-profit organizations, however, it is a critical task. We have to continually work to identify and assess new prospects. We must also hone our skills as solicitors. Even the most experienced fundraiser needs to continually review their tactics and strategy. Thankfully, the “science” of fundraising has been refined over generations and several universal truths are clear. We do not have to reinvent the wheel to know what approaches are most likely to yield a positive result to a solicitation.