Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product Red are all great examples of long-term cause marketing relationships that have helped generate millions of dollars for their respective charities.
If there is one concept that is always essential, it is the importance of quality leadership. There are many different expressions of leadership, all of which are necessary. Leadership of time, leadership of talent, leadership from staff as well as from volunteers. And, of course, there are leadership gifts, the foundation of a successful campaign.
As your organization begins a capital campaign, the first task is to focus intensely on securing "Leadership Gift" pledges (often classified as $100,000 or more, pledged over five years). It is impossible to underestimate the importance of Leadership Gifts and the process of soliciting those commitments.
This is the second article in a two-part series on starting and building annual giving programs. Many of the methods used for annual giving are the same as those used for major gift solicitations, just on a different scale. Development is all about building friendships.
University departmental isolationism is a thing of the past. The watchword of twenty-first century academe is engagement. University Deans have seen the terms advancement, development, and fund raising added to their job description. Now department heads are being presented with the same challenge.