Everyone knows someone who is capable of making a major gift. I can’t tell you how often I’ve heard trustees and volunteers tell me they don’t know anyone capable of a gift of $25,000 or more. Images are conjured up of mansions, exotic sports cars, and lavish lifestyles. “I don’t run in those circles,” they tell me. According to The Millionaire Next Door (Stanley and Danko, 1996)—most millionaires don’t either.
All fundraising professionals, whether internal development officers or outside fundraising counsel, are concerned about getting the biggest gifts for our client organizations. We want a major gift from every potential donor. We want to hit a home run every time we come up to bat! The only way to accomplish this is by working daily to improve our listening and speaking skills and by practicing for each approached.
Topics: asking for money, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, donor, donor prospects, donor relationships, donor stewardship, fundraising, Fundraising Principles, fundraising success, fundraising tips, gift, leadership gifts, major gift fundraising, major gift solicitation, Major Gifts
The fundamental element of capital campaign fundraising is major gift solicitation. Yet many people, particularly volunteers, cringe at the very thought of asking for very large gifts. The key to effective major gift solicitation is preparation, preparation, and preparation.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Fundraising Principles, fundraising strategy, gift, gift solicitation, major gift fundraising, Major Gift Solication, major gift solicitation, Major Gifts, solicitation