The fundamental element of capital campaign fundraising is major gift solicitation. Yet many people, particularly volunteers, cringe at the very thought of asking for very large gifts. The key to effective major gift solicitation is preparation, preparation, and preparation.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Fundraising Principles, fundraising strategy, gift, gift solicitation, major gift fundraising, Major Gift Solication, major gift solicitation, Major Gifts, solicitation
Of all the critical elements to a major gift solicitation, perhaps none is greater than the idea of preparation. The ideal goal is to learn enough about your prospect so that you can predict their response and have a ready answer for all of their questions and concerns. If you can eliminate all, or most, of the potential surprises from a meeting, you will impress both the prospect and the volunteer with your knowledge. You will also greatly increase your chances of success. One of the most important questions to answer before the solicitation is: Why would this person make this gift to this organization?