CDS Blog

Who Asks Whom and for How Much?

Posted by David G Phillips on Aug 9, 2018 8:52:54 AM

In the beginning of any campaign, there are many important decisions to make, but none is more important than who is asked first, and for how much money. Those of you involved in classic major gifts fundraising know that it is crucial to start with the largest gifts first, before moving gradually through medium sized gifts, and finishing the campaign with smaller gifts. It is also vitally important to build a strong campaign leadership team during the early going. Thus, to build the fundraising nucleus, we are seeking leadership in giving and community stature.

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Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Fundraising Principles, fundraising tips, major gift asking tips, major gift solicitation

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