If there is one concept that is always essential, it is the importance of quality leadership. There are many different expressions of leadership, all of which are necessary. Leadership of time, leadership of talent, leadership from staff as well as from volunteers. And, of course, there are leadership gifts, the foundation of a successful campaign.
As your organization begins a capital campaign, the first task is to focus intensely on securing "Leadership Gift" pledges (often classified as $100,000 or more, pledged over five years). It is impossible to underestimate the importance of Leadership Gifts and the process of soliciting those commitments.
Topics: asking for money, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, donor, donor prospects, donor relationships, donor stewardship, fundraising, Fundraising Principles, fundraising success, fundraising tips, gift, leadership gifts, major gift fundraising, major gift solicitation, Major Gifts
Capital campaigns are extraordinary endeavors. According to Webster’s, extraordinary means “going beyond what is usual, regular, or customary.” That is certainly the sort of approach a not-for-profit organization needs to take when conducting a capital campaign. Your objective is not just to achieve a goal but also to maximize your potential, to know that the campaign reached the highest level of success possible. Just as a professional athlete wants to know they “left it all on the field,” you want to know you did your absolute best to further the mission of your organization.