CDS Blog

Friends Soliciting Friends - Is Close Ever too Close?

Posted by admin on Aug 10, 2018 8:37:06 AM

When it comes to soliciting friends or family for gifts, is close ever too close? It is a regretful, but well established observation that we tend to underestimate those people to whom we are the closest. We are more keenly aware of their strengths (publicly exhibited) and their weakness (often hidden). We know more of the full story about them than most.

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Topics: Capital Campaigns, Communications and Networking, donor prospects, donor relationships, Fundraising Principles, General Articles, gift solicitations

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