Topics: Campaign Feasibility and Planning Studies, capital campaign, Capital Campaigns, CDS, Communications and Networking, Custom Development Solutions, fundraising, Fundraising Principles, Major Gifts, strategic planning
As non-profit professionals, we rely on volunteers to complete our work, and the mission of our organization. Individuals who give their time and energy—above and beyond their financial commitment—are the lifeblood of charitable groups. Volunteers come in many forms. People may be long-term volunteers as a member of the board, they may be short-term volunteers as helpers for a special event, or they may be influential members of the community recruited to help lead a fundraising effort. Regardless of their role, the fullest possible level of involvement and the successful completion of their duties is critical to the progress of the organization.
Far too many times, I have seen development officers and volunteers set off to solicit a very promising donor prospect only to return disappointed. Upon reviewing their solicitation carefully, frame by frame, I almost always find that a critical step has been omitted. “Well it seemed like a great call, they just didn’t come through.” More often than not, it was the solicitor who didn’t come through. This article presents eleven fundamental steps, that when practiced faithfully, will help ensure that you make the most effective solicitation and receive the maximum gift possible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor, effective fundraising, fundraising, Fundraising Principles, fundraising solicitations, fundraising tips, gift, solicitation
From this article taken from the Grassroots Fundraising Journal, you will learn the importance of follow-up to the success of a campaign or, really, any business or task.
Isn’t this Internet world a wonderful place? All we have to do is create a beautiful website and they will come running in masses, right? Yeah, right, and they’ll be dragging bags of money with them too!