It has become increasingly clear to me with each capital campaign I am involved with, that the single most important determining factor in the magnitude of success is the level and intensity of involvement by principals of the organization—both professional staff and volunteers. That is, I find a direct correlation between the level of success of a campaign and the level of personal involvement of the leaders.
All fundraising professionals, whether internal development officers or outside fundraising counsel, are concerned about getting the biggest gifts for our client organizations. We want a major gift from every potential donor. We want to hit a home run every time we come up to bat! The only way to accomplish this is by working daily to improve our listening and speaking skills and by practicing for each approached.
Topics: asking for money, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, donor, donor prospects, donor relationships, donor stewardship, fundraising, Fundraising Principles, fundraising success, fundraising tips, gift, leadership gifts, major gift fundraising, major gift solicitation, Major Gifts
There are not many barriers to entry to the fundraising consulting profession. New people hang out a shingle every day. Some have considerable experience, yet many do not. All you need is a phone, and/or a website, a laptop and voila, you are and expert—perhaps working in the neighborhood Starbucks as your office. That is what is great about America. If you can convince someone that you are an expert, you can earn a good living advising people as to the best course of action.
Topics: Campaign Feasibility and Planning Studies, capital campaign, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, fundraising, Fundraising Principles, Major Gifts, professionals
It is not uncommon for an organization to find themselves in a fundraising “dead-end” after starting a capital fundraising initiative and losing direction and/or momentum. In "I’ve Fallen and I Can’t Get Up”: Or, Everything You Always Wanted to Know About Campaign Slowdowns, But Were Afraid to Ask" I wrote of campaign “slow-downs” generally and shared some examples of things I have found to help overcome them. In this article I propose six specific areas of action (that frequently overlap) that you can take to immediately and dramatically increase campaign output.