You’re about to meet a donor that any capital campaign would welcome with open arms. The Rev. Alanson B. Houghton years ago “retired” from the Episcopal priesthood to the coast of South Carolina. There he keeps busy with activities for nonprofit organizations including the YMCA and United Way.
Whether you are considering a capital campaign or are already in one, you can take advantage of momentum, excitement and growth to advance the quality of the governance, effectiveness, program development and fundraising capability of your organization. Making a plan at the beginning of the process will help you to maximize the outcomes from your fundraising efforts.
There are an infinite variety of not-for-profit organizations in the world. Every cause imaginable has seen a charity or foundation created by its advocates. As I talk to representatives from a wide slice of these groups, I am struck by the fact that their needs and goals are far more similar than dissimilar. Successful fund raising efforts have the same characteristics regardless.
When you get into the thick of things within a fundraising campaign, do you want to base your strategy on fundamental campaign principles which have been proven over time—or do you want to be improvising and ‘winging your way’ through?
Most of us are familiar with the scenario above by which a promising donor prospect delivers a far less than expected (and respected) gift. By deferring a gift commitment under proscribed circumstances, you can often increase (even double) your prospect's level of charitable support. Asking for a major gift is only half the equation; you must be prepared to respond appropriately to close a gift at the highest possible level.