You want to choose a minimum goal that is both challenging and attainable. Nothing is more discouraging than running a great campaign and coming up a few thousand dollars short of the minimum goal.
Topics: Campaign Feasibility and Planning Studies, capital campaign fundraising, capital campaign planning, Capital Campaigns, fundraising consultants, Fundraising Principles, General Articles, strategic planning
In order for a non-profit organization to be effective, it needs to know its niche: who constitutes its target market and how it is served. This is true whether it’s a new group or one bursting at the seams with too many clients.
My youngest daughter is a big fan of the crime scene investigation shows. She tries to solve the mystery before the solution is revealed at the end of the show. While watching television with her one night, it occurred to me that fundraising was a lot like crime scene investigation, except, of course, for the corpses lying around.
Each one of us has a story to tell, especially when it comes to why we become development professionals. I had hired an incredible campaign director who wrote an interesting story of how he first got into the fundraising business, and the impact it made on his career as a development officer, and later as a consultant. Below is Bruce Bryne's story:
"I knew a district manager for a promotional advertising sales firm and was also volunteering for an Archdiocesan Catholic Social Service Agency when I became interested in fundraising. The Agency maintained multiple programs for the blind, hearing and speech impaired and mentally retarded as well as focused on rehabilitation, behavioral health, migration and many others. It was at this point that I realized I wanted to work in a profession where I could help others.
Professional fundraising services are generally provided on two different levels: resident counsel, with constant project direction; or part-time, on an outside consulting basis. You will need to decide which is more appropriate for your situation and budget.
Topics: Campaign Feasibility and Planning Studies, campaign director, Capital Campaigns, Communications and Networking, fundraising consultants, Fundraising Principles, General Articles, strategic planning