It has become increasingly clear to me with each capital campaign I am involved with, that the single most important determining factor in the magnitude of success is the level and intensity of involvement by principals of the organization—both professional staff and volunteers. That is, I find a direct correlation between the level of success of a campaign and the level of personal involvement of the leaders.
Non-profit organizations face many questions as they consider major capital projects. Recognizing a strategic need is sometimes the easiest step. Expansion projects are often funded through a variety of financial avenues: bond financing, government funds, foundation grants and private fundraising. Many organizations such as hospitals and universities must integrate large construction projects into their campuses without interrupting normal operations. Decisions about fundraising hiring, community relations, lobbying—all can be affected by the timing of a capital project.
Topics: Campaign Feasibility and Planning Studies, campaign principles, capital campaign fundraising, capital campaign planning, Capital Campaigns, donors, fundraising, fundraising campaign, Fundraising Principles, fundraising success
Campaigns to raise funds for a CAT scan, an MRI or even a bus may not seem like the most romantic or exciting opportunities to offer donors. After all, a piece of equipment isn't an ideal. According to David G. Phillips, president of the fundraising consulting firm Custom Development Solutions (Mount Pleasant, SC), approaching donors correctly during such campaigns can make all the difference. And if an institution can find unique ways to recognize these donors, the impact of the campaign can be felt by the entire community.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Custom Development Solutions, donor motivation, donor recognition, donors, fund raising, fundraising, fundraising campaign, Fundraising Principles, gift, Major Gifts, special events
There are four essential elements to every successful capital campaign: the Case; Leadership; Prospects; and, the Plan. This article will focus on defining the Case and how to prepare a case statement.
Think of a case for support statement as the starting point for conducting a campaign feasibility and planning study, as well as a successful capital campaign. Your case statement, or case for support, will become your "ground zero" for all your other marketing or communication materials created later in the capital campaign phase; it is the essential building block for 'who you are' and 'why your cause matters.'