In his video, Jeff Brooks from TrueSense Marketing, explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches on all of these aspects, but focuses on the middle 40%, the offer or request. Brooks states there are 6 parts of a good fundraising offer.
Capital campaigns are extraordinary undertakings requiring extraordinary effort from those involved. “Those involved” include the fundraising professionals responsible for designing and implementing the campaign, professional staff of the organization, the donors and volunteers. The purpose of this article is to focus on one element in the implementation of the campaign plan that requires the active participation of all those involved: the campaign report meeting. This outline is for report meetings for a large, membership based organization such as a church, a school or an association. In this type of campaign a handful of volunteer solicitors and the top staff people solicit the first 50-100 gifts that provide the bulk of the campaign’s funding, before broadening the organization as described herein.
"Ask and you shall receive, seek and you shall find, knock and it shall be opened unto you." (Matthew 7:7, Luke 11:9) This is excellent advice to everyone, and most especially fundraising professionals or people seeking support for charitable organizations.
Have you ever heard a police officer, a school teacher (any kind of teacher) or a ball coach say to a person, “You can do it the easy way, or you can do it the hard way: Which do you choose? We have all heard it, and unfortunately, we have not always heeded the call or listened to the underlying message. I know I did not as a child.
Topics: Campaign Feasibility and Planning Studies, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, development, fundraising, Fundraising Principles, General Articles, Professional Skill Building, strategic planning