The only sound in the boardroom is the faint ticking of a wall clock. The hospital CEO has just made an offer of employment to the top fund raising candidate.
Topics: Board Development, capital campaign, Capital Campaigns, Communications and Networking, development, fund development, fund raising, Fundraising Principles, organizational development, professional development, Professional Skill Building, professional skill building, strategic planning
Campaigns to raise funds for a CAT scan, an MRI or even a bus may not seem like the most romantic or exciting opportunities to offer donors. After all, a piece of equipment isn't an ideal. According to David G. Phillips, president of the fundraising consulting firm Custom Development Solutions (Mount Pleasant, SC), approaching donors correctly during such campaigns can make all the difference. And if an institution can find unique ways to recognize these donors, the impact of the campaign can be felt by the entire community.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Custom Development Solutions, donor motivation, donor recognition, donors, fund raising, fundraising, fundraising campaign, Fundraising Principles, gift, Major Gifts, special events
Capital campaigns are set off from other fund-raising projects because they simply require larger gifts. The capital campaign goal is usually extraordinary and requires extraordinary gifts. But, capital campaign funding strategy is abnormal. Normal is annual fund giving or special event giving. We call it transactional or traditional fund raising. I ask, you give; you get something for your gift. It goes on every year at about the same time, and the donor learns to expect it.