Each day can be hectic, with people, problems, and politics that clamor for our time and mental energy. In the midst of the hubbub and the minutiae of daily life in our organization, it's important to take a step back from time-to-time to look at how we can be strategic in shaping our organization and in helping it to better serve our community. What follows are seven strategic touch points that are worthwhile to review to keep our thoughts, plans and actions focused on improving our long-term fundraising outcomes.
It is not uncommon for an organization to find themselves in a fundraising “dead-end” after starting a capital fundraising initiative and losing direction and/or momentum. In "I’ve Fallen and I Can’t Get Up”: Or, Everything You Always Wanted to Know About Campaign Slowdowns, But Were Afraid to Ask" I wrote of campaign “slow-downs” generally and shared some examples of things I have found to help overcome them. In this article I propose six specific areas of action (that frequently overlap) that you can take to immediately and dramatically increase campaign output.