Far too many times, I have seen development officers and volunteers set off to solicit a very promising donor prospect only to return disappointed. Upon reviewing their solicitation carefully, frame by frame, I almost always find that a critical step has been omitted. “Well it seemed like a great call, they just didn’t come through.” More often than not, it was the solicitor who didn’t come through. This article presents eleven fundamental steps, that when practiced faithfully, will help ensure that you make the most effective solicitation and receive the maximum gift possible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor, effective fundraising, fundraising, Fundraising Principles, fundraising solicitations, fundraising tips, gift, solicitation