Effective, personal communication is a critical aspect of any career. This is certainly true in fundraising. As technology grows, the quantity of communication going on—cell phones, e-mail, laptops, personal data assistants—keeps going up. Quantity is certainly important, as the wider our network of friends the more we can do to help our organization. There is no substitute, however, for quality. Communicating with someone is not just a matter of completing the task. We should take pride in using the most personal methods available to us.