If the first three rules of fund raising are:
In the fundraising consulting business, like institutional development, we deal with people. If we are to deal with them effectively and successfully, we have to be able to connect with them personally. To the degree that we can make that personal connection and work to build and strengthen that connection, we are then able to create the conditions for our own success and the success of the organizations we strive to represent.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communication, donor relationships, donor stewardship, Fundraising Principles, General Articles, Professional Skill Building
When it comes to soliciting friends or family for gifts, is close ever too close? It is a regretful, but well established observation that we tend to underestimate those people to whom we are the closest. We are more keenly aware of their strengths (publicly exhibited) and their weakness (often hidden). We know more of the full story about them than most.
Learning new information about your prospective major donors is an important part of the cultivation process. You want to learn all that you can to assess how close a fit their interests might be with the mission of your organization. At the same time you should be teaching them about all the good things that are going on with those whom you serve. It’s known as transitive communication: at the end of the day, you and your prospect are in a different place because of your interaction - it’s the result of a “morph” that will be described later.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communications, donor prospects, donor relationships, Fundraising Principles, General Articles, Major Gifts, Professional Skill Building
Learning to communicate at a deeper level with our major donors and prospects is important for growing our base of support. Do you know why our donors and prospects would care about what we do?