I came across an old Chinese custom once that said you should thank someone seven times when they give you a gift. As a fundraiser, I thought this was a great standard to which we should hold our efforts. In our business, there are few things more important than recognizing our donors.
Topics: Capital Campaigns, Communications and Networking, development, donor, donor acknowledgement, donor recognition, donor stewardship, donors, Fundraising Principles, General Articles, gift, Major Gifts
Campaigns to raise funds for a CAT scan, an MRI or even a bus may not seem like the most romantic or exciting opportunities to offer donors. After all, a piece of equipment isn't an ideal. According to David G. Phillips, president of the fundraising consulting firm Custom Development Solutions (Mount Pleasant, SC), approaching donors correctly during such campaigns can make all the difference. And if an institution can find unique ways to recognize these donors, the impact of the campaign can be felt by the entire community.
Topics: capital campaign, Capital Campaigns, Communications and Networking, Custom Development Solutions, donor motivation, donor recognition, donors, fund raising, fundraising, fundraising campaign, Fundraising Principles, gift, Major Gifts, special events