When it comes to soliciting friends or family for gifts, is close ever too close? It is a regretful, but well established observation that we tend to underestimate those people to whom we are the closest. We are more keenly aware of their strengths (publicly exhibited) and their weakness (often hidden). We know more of the full story about them than most.
Learning new information about your prospective major donors is an important part of the cultivation process. You want to learn all that you can to assess how close a fit their interests might be with the mission of your organization. At the same time you should be teaching them about all the good things that are going on with those whom you serve. It’s known as transitive communication: at the end of the day, you and your prospect are in a different place because of your interaction - it’s the result of a “morph” that will be described later.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communications, donor prospects, donor relationships, Fundraising Principles, General Articles, Major Gifts, Professional Skill Building
Topics: asking for money, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, donor, donor prospects, donor relationships, donor stewardship, fundraising, Fundraising Principles, fundraising success, fundraising tips, gift, leadership gifts, major gift fundraising, major gift solicitation, Major Gifts
There are four essential elements to every successful capital campaign: the Case; Leadership; Prospects; and, the Plan. This article is third in a series addressing each element and will focus on the process for identifying and soliciting individual major gift prospects in a capital campaign.
It’s been building for awhile. You knew it was going to happen. How could it not? Your organization is bursting at the seams! You and fellow leaders know your organization needs a significant capital investment to retool and be what it could and should be. A capital campaign is imminent. You and key trustees have been asking peers about fundraising counsel, who have they worked with, who do they recommend? You may have been searching for fundraising counsel on the Internet. Perhaps you’ve even initiated the first few requests for proposals (RFPs) or interviews. Formally or informally, the selection process has begun. But in the meantime, what can you and your colleagues do to prepare your organization for a major campaign?