Learning new information about your prospective major donors is an important part of the cultivation process. You want to learn all that you can to assess how close a fit their interests might be with the mission of your organization. At the same time you should be teaching them about all the good things that are going on with those whom you serve. It’s known as transitive communication: at the end of the day, you and your prospect are in a different place because of your interaction - it’s the result of a “morph” that will be described later.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communications, donor prospects, donor relationships, Fundraising Principles, General Articles, Major Gifts, Professional Skill Building