You have seen it written many place before: fundraising is, at its core, a profession based on communication. We work hard everyday to help people understand our values, our mission, and our task. More than just communicating, though, we seek to persuade. Not just to help people understand our mission but to convince them to make it their own. While communication can be a very objective task, persuasion is a very subjective concept. How we say things becomes as important as what we say.
In the fundraising consulting business, like institutional development, we deal with people. If we are to deal with them effectively and successfully, we have to be able to connect with them personally. To the degree that we can make that personal connection and work to build and strengthen that connection, we are then able to create the conditions for our own success and the success of the organizations we strive to represent.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor communication, donor relationships, donor stewardship, Fundraising Principles, General Articles, Professional Skill Building
Learning to communicate at a deeper level with our major donors and prospects is important for growing our base of support. Do you know why our donors and prospects would care about what we do?
From this article taken from the Grassroots Fundraising Journal, you will learn the importance of follow-up to the success of a campaign or, really, any business or task.