What should you do when someone gives you $250,000? Well, that depends upon who it is, how much was asked of them and why they gave it to you! The answer to this question varies with the circumstances surrounding this gift. Obviously, no matter what the circumstances, you want to thank this person profusely and to let them feel your genuine gratitude. There are many instances, however, where the best, most sophisticated solicitor—the one who always gets the larger gifts—is going to do much more. They are going to ask them to double that amount.
I came across an old Chinese custom once that said you should thank someone seven times when they give you a gift. As a fundraiser, I thought this was a great standard to which we should hold our efforts. In our business, there are few things more important than recognizing our donors.
Topics: Capital Campaigns, Communications and Networking, development, donor, donor acknowledgement, donor recognition, donor stewardship, donors, Fundraising Principles, General Articles, gift, Major Gifts