You send a donor an acknowledgement letter for a gift in memory of his son—who happens to be alive and well. You mistakenly drop a longtime patron from the invitation list for a gala event. You send a donor a thank-you letter for a $50 gift, but she gave $50,000.
Topics: asking for money, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, donor, donor prospects, donor relationships, donor stewardship, fundraising, Fundraising Principles, fundraising success, fundraising tips, gift, leadership gifts, major gift fundraising, major gift solicitation, Major Gifts
Far too many times, I have seen development officers and volunteers set off to solicit a very promising donor prospect only to return disappointed. Upon reviewing their solicitation carefully, frame by frame, I almost always find that a critical step has been omitted. “Well it seemed like a great call, they just didn’t come through.” More often than not, it was the solicitor who didn’t come through. This article presents eleven fundamental steps, that when practiced faithfully, will help ensure that you make the most effective solicitation and receive the maximum gift possible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, donor, effective fundraising, fundraising, Fundraising Principles, fundraising solicitations, fundraising tips, gift, solicitation
I came across an old Chinese custom once that said you should thank someone seven times when they give you a gift. As a fundraiser, I thought this was a great standard to which we should hold our efforts. In our business, there are few things more important than recognizing our donors.
Topics: Capital Campaigns, Communications and Networking, development, donor, donor acknowledgement, donor recognition, donor stewardship, donors, Fundraising Principles, General Articles, gift, Major Gifts