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Increase Monthly Donations with Short Form Direct Response Television

Posted by admin on Aug 10, 2018 7:30:34 AM

Direct Response Infomercials, known as “Short Format” or “Short Form,” resemble television commercials and can range from 30 to 120 seconds in length and feature a running 1-800 phone number.

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Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Communications and Networking, direct response fundraising appeal, direct response television, Fundraising Principles, short form

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