CDS Blog

Making Direct Mail Work

Posted by admin on Aug 10, 2018 7:11:57 AM

It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.

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Topics: annual campaign, annual giving, Capital Campaigns, direct mail, direct mail response, Fundraising Principles

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