Anatomy of a Comprehensive Annual Campaign

Posted by admin on Aug 10, 2018 11:16:03 AM

Have you recently found yourself in charge of running or developing your organization’s annual fund campaign? Are you looking at ways to bolster your annual support? Do you ever wonder if your organization is pursuing the most effective path to securing annual gifts?

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Topics: annual giving, Campaign Feasibility and Planning Studies, Capital Campaigns, creative fundraising ideas, direct mail, Fundraising Principles, solicitations, special events

Making Direct Mail Work

Posted by admin on Aug 10, 2018 7:11:57 AM

It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.

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Topics: annual campaign, annual giving, Capital Campaigns, direct mail, direct mail response, Fundraising Principles

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