Have you recently found yourself in charge of running or developing your organization’s annual fund campaign? Are you looking at ways to bolster your annual support? Do you ever wonder if your organization is pursuing the most effective path to securing annual gifts?
It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.