Have you ever heard a police officer, a school teacher (any kind of teacher) or a ball coach say to a person, “You can do it the easy way, or you can do it the hard way: Which do you choose? We have all heard it, and unfortunately, we have not always heeded the call or listened to the underlying message. I know I did not as a child.
Topics: Campaign Feasibility and Planning Studies, capital campaigns, Capital Campaigns, CDS, Custom Development Solutions, development, fundraising, Fundraising Principles, General Articles, Professional Skill Building, strategic planning
Why do buyers choose to do business with one person and not another? Why are some salespeople held in high regard while others are considered peddlers? What does a salesperson do to keep the phone ringing?
I came across an old Chinese custom once that said you should thank someone seven times when they give you a gift. As a fundraiser, I thought this was a great standard to which we should hold our efforts. In our business, there are few things more important than recognizing our donors.
Topics: Capital Campaigns, Communications and Networking, development, donor, donor acknowledgement, donor recognition, donor stewardship, donors, Fundraising Principles, General Articles, gift, Major Gifts
From this article taken from the Grassroots Fundraising Journal, you will learn the importance of follow-up to the success of a campaign or, really, any business or task.
As development professionals we are constantly called upon to properly prepare our volunteers for the often-daunting task of a face-to-face solicitation. We all know the advantages derived from the personal visit compared to a phone call, letter or brochure. Whether your solicitation team is requesting a seven-figure gift or a three-figure gift, the amount of time you spend researching your donor and preparing your team for the solicitation will be directly related to your success rate. At Custom Development Solutions, Inc. (CDS) we insure that the volunteers with whom we work are well prepared and thoroughly trained through the use of what we call the Leadership Solicitation Briefing Document.
Topics: Campaign Feasibility and Planning Studies, Board Development, briefing, Capital Campaigns, CDS, Custom Development Solutions, development, donor, Fundraising Principles, gift, Leadership briefing, Professional Skill Building, professionals, researching, solicitation, volunteers