CDS Blog

4 Guiding Principles for Cause-Related Marketing and Commercial Co-Ventures

Posted by admin on Aug 10, 2018 11:43:49 AM

Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity.  Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product Red are all great examples of long-term cause marketing relationships that have helped generate millions of dollars for their respective charities.

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Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, Major Gifts

A Brave New World of Giving

Posted by admin on Aug 10, 2018 11:31:35 AM

Donors can now give money online to every charity in America. Seeking to do good works -- and to make money doing it -- a score of dot-com businesses have started Internet sites that they hope will become a one-stop place for donors to make all their gifts to charity. Some of the sites offer donors the opportunity to give to any organization that has been granted charity status by the Internal Revenue Service, while others are more selective. Such giving sites, or "philanthropy portals" as they are sometimes called, have been cropping up so fast that non-profit officials cannot keep track of them all. Many were started in the last six months, while others are still so early in the development stage they have yet to be announced to the public.

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Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, online donations, online giving

A Few Words about Nonprofit Web Site Design

Posted by admin on Aug 10, 2018 11:25:12 AM

Below are a few thoughts one should consider when designing or revamping a nonprofit Web site:

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Topics: Capital Campaigns, Communications and Networking, fundraising website, General Articles, non profit web design

An Ounce of Prevention Is Worth a Pound of Cure

Posted by admin on Aug 10, 2018 11:18:39 AM

I work with many of non-profit organizations, and one thing I cannot help but fret is the lack of proper training and understanding in how to use computers and technology. Since so many non-profit organizations are terribly small, they usually have very tightly limited budgets.

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Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, General Articles, nonprofit management, nonprofit technology, organizational challenges, organizational professional development

And They are Off - Getting Your Leadership Gift Phase Off and Running

Posted by admin on Aug 10, 2018 10:55:27 AM

As your organization begins a capital campaign, the first task is to focus intensely on securing "Leadership Gift" pledges (often classified as $100,000 or more, pledged over five years). It is impossible to underestimate the importance of Leadership Gifts and the process of soliciting those commitments.

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Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, leadership gifts, major gift fundraising, Major Gifts

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