Often this question is the most important one to answer. Should we do a fund raising golf benefit tournament, and if so, why? The only good reason is to make money for the charity. There are ancillary reasons, such as “friend-raising” or the identification of new prospects, and the esprit de corps that is created by the social aspect of the golf and the festivities of the afterglow party. Considering the staff and volunteer effort necessary for a successful event, the only good reason to have a golf tournament, or and other special event, is to make money for the institution!