Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered "yes" to both these questions, you have the potential to increase awareness of your organization and its mission and add or upgrade donors and gifts.
You’re about to meet a donor that any capital campaign would welcome with open arms. The Rev. Alanson B. Houghton years ago “retired” from the Episcopal priesthood to the coast of South Carolina. There he keeps busy with activities for nonprofit organizations including the YMCA and United Way.
Fundraising is the art of relationship building. People give to people, and people don’t give unless they are asked—that’s Fundraising 101. But in an increasingly technological world, these basic, indelible rules are sometimes forgotten.
Non-profit organizations invariably suffer from limited resources and a small staff trying to do the work of many. The resulting workload, as well as the personal connection many executives feel toward the group's mission, can cause staff members to focus their attention within distinct boundaries. True objectivity can be clouded by fierce loyalty and passion for the mission. One of the challenges of non-profit management is that leaders are acutely aware of their organization's needs. That is a critical vantage point, but it must be viewed through the lens of what is most attractive to potential supporters. To achieve effective fundraising results, need must be balanced by a determination of what is feasible.
Topics: Campaign Feasibility and Planning Studies, Capital Campaigns, Fundraising Principles, General Articles, non-profit development, non-profit management, non-profit resources, Professional Skill Building, strategic planning