This week, I’ll be attending Habitat for Humanity’s Habitat on the Hill event in Washington, DC. I started attending years ago, when I worked for a local affiliate in Tennessee, and it remains one of my favorite events of the year.
I work with many of non-profit organizations, and one thing I cannot help but fret is the lack of proper training and understanding in how to use computers and technology. Since so many non-profit organizations are terribly small, they usually have very tightly limited budgets.
Topics: Capital Campaigns, Communications and Networking, Fundraising Principles, General Articles, nonprofit management, nonprofit technology, organizational challenges, organizational professional development
In his article "Who Asks Whom, and for How Much?," CDS President David G. Phillips discussed the importance of starting a capital campaign with the largest gifts first. David stressed the importance of not only asking for major gifts, but also recruiting top givers as leaders in the campaign: ergo, the Leadership Gift Phase. The Leadership Gift Phase is the single most important activity of the campaign as its success (or failure) will determine the ultimate success (or failure) of the campaign as a whole.
Have you recently found yourself in charge of running or developing your organization’s annual fund campaign? Are you looking at ways to bolster your annual support? Do you ever wonder if your organization is pursuing the most effective path to securing annual gifts?
As your organization begins a capital campaign, the first task is to focus intensely on securing "Leadership Gift" pledges (often classified as $100,000 or more, pledged over five years). It is impossible to underestimate the importance of Leadership Gifts and the process of soliciting those commitments.