In his article "Who Asks Whom, and for How Much?," CDS President David G. Phillips discussed the importance of starting a capital campaign with the largest gifts first. David stressed the importance of not only asking for major gifts, but also recruiting top givers as leaders in the campaign: ergo, the Leadership Gift Phase. The Leadership Gift Phase is the single most important activity of the campaign as its success (or failure) will determine the ultimate success (or failure) of the campaign as a whole.
Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered "yes" to both these questions, you have the potential to increase awareness of your organization and its mission and add or upgrade donors and gifts.
Success is relative, but perfection is precise! What for one organization or person would be an extraordinary performance, for another is disappointing. It is all relative to ‘the yardstick’ with which something is to be compared—the standard.
Capital campaigns are extraordinary undertakings requiring extraordinary effort from those involved. “Those involved” include the fundraising professionals responsible for designing and implementing the campaign, professional staff of the organization, the donors and volunteers. The purpose of this article is to focus on one element in the implementation of the campaign plan that requires the active participation of all those involved: the campaign report meeting. This outline is for report meetings for a large, membership based organization such as a church, a school or an association. In this type of campaign a handful of volunteer solicitors and the top staff people solicit the first 50-100 gifts that provide the bulk of the campaign’s funding, before broadening the organization as described herein.