A well-conceived communications plan will be essential to the success of your campaign, especially in the case of a broad-based effort that is directed to the general public. As components of this plan, the case for support, campaign brochure, and publicity plan will create an awareness of your organization’s value to the community and the financial need that necessitates the campaign. This broad-based public awareness will assist in creating a climate conducive to giving.
Building consensus of support is essential to the success of a capital campaign. The more people are educated about the needs, the solution and the project, the more they “buy into” the campaign and, ultimately, the more they will give to support it. Therefore, it is sound campaign strategy to educate and inform, to the greatest extent possible, your potential sources of support.
Topics: capital campaign, capital campaign planning, capital campaign public relations, Capital Campaigns, Communications and Networking, Fundraising Principles, General Articles, Professional Skill Building