It seems as though "leadership" is one of the first topics to come up whenever a discussion turns to fundraising. Who is going to lead the campaign, who is going to lead the givers, who is going to lead the meetings, who is going to lead the volunteers, and who is going to lead, lead, lead? Leadership in each of these aspects more than likely means something different because a fundraising capital campaign has many facets. For this article, let’s take a look at how a campaign director can orchestrate and lead the people involved in making a capital campaign a success.
Most of Custom Development Solution's work revolves around the planning and resident direction of capital campaigns, which is a very intensive hands-on service. Frequently the first step I take with a potential client is to sit and listen to them describe their organization from their history and origins to their vision for the future and their goals and objectives.
Topics: capital campaign consulting, capital campaign fundraising, capital campaign planning, Capital Campaigns, Custom Development Solutions, Fundraising Principles, Professional Skill Building, strategic planning
You want to choose a minimum goal that is both challenging and attainable. Nothing is more discouraging than running a great campaign and coming up a few thousand dollars short of the minimum goal.
Topics: Campaign Feasibility and Planning Studies, capital campaign fundraising, capital campaign planning, Capital Campaigns, fundraising consultants, Fundraising Principles, General Articles, strategic planning
It’s very common to find that more than 75% of all funds raised in a Capital Campaign come from Major Gifts – contributions of $25,000 and above. Reviewing the answers to the four questions posed below will help you understand why a steadfast focus on Major Gifts is not only "the hallmark" of a successful Capital Campaign but also a strategy that yields rich dividends far beyond the life of a campaign.
It has become increasingly clear to me with each capital campaign I am involved with, that the single most important determining factor in the magnitude of success is the level and intensity of involvement by principals of the organization—both professional staff and volunteers. That is, I find a direct correlation between the level of success of a campaign and the level of personal involvement of the leaders.