A Good Rule about Rules

Posted by admin on Aug 10, 2018 11:22:35 AM

The fundraising industry has a lot of ‘rules of thumb’ that we, as development professionals, apply to the situations we encounter. There are “the Six Steps of an Effective Solicitation,” and “the Five P’s of Leadership,” and, of course, “the Rule of Thirds.” There is probably a societal influence toward creating these rules, as we live in a ‘soundbite’ world. We like everything to fit into neat, thirty-second lessons so we can absorb a universal truth and move on.

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Topics: capital campaign fundraising, Capital Campaigns, Fundraising Principles, rule of thirds, rules of thumb

Anniversaries and Capital Campaigns: A Winning Combination

Posted by admin on Aug 10, 2018 10:54:18 AM

Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered "yes" to both these questions, you have the potential to increase awareness of your organization and its mission and add or upgrade donors and gifts.

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Topics: Campaign Feasibility and Planning Studies, capital campaign, capital campaign fundraising, capital campaigns, Capital Campaigns, donors, fundraising tips

Benefits of a Capital Campaign

Posted by admin on Aug 10, 2018 10:45:03 AM

What does it mean to have a successful campaign? Clearly, reaching or exceeding the dollar goal is a significant and meaningful measure. Winning campaigns, however, create multiple and diverse ripples of activity throughout an organization which help it become stronger and better able to fulfill its mission.

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Topics: Campaign Feasibility and Planning Studies, Campaign Organization, capital campaign consulting, capital campaign fundraising, capital campaign planning, Capital Campaigns, Fundraising Principles

Building on Common Ground

Posted by admin on Aug 10, 2018 10:30:59 AM

There are an infinite variety of not-for-profit organizations in the world. Every cause imaginable has seen a charity or foundation created by its advocates. As I talk to representatives from a wide slice of these groups, I am struck by the fact that their needs and goals are far more similar than dissimilar. Successful fund raising efforts have the same characteristics regardless.

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Topics: Campaign Feasibility and Planning Studies, capital campaign fundraising, capital campaign planning, Capital Campaigns, Fundraising Principles, fundraising strategy, fundraising success

Crafting a Compelling Presentation

Posted by admin on Aug 10, 2018 9:54:16 AM

One of the keys to a successful capital campaign is to treat every major gift solicitation as a mini-campaign unto itself. Each prospect must receive an individualized approach. Adequate preparation must be invested in each request to create the greatest chance for success.  A big part of that work is putting together a case for support: why is the campaign being conducted and what are the objectives. Understanding what specific points will motivate a particular prospect allows you to tailor your presentation and printed materials to each individual.

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Topics: capital campaign consulting, capital campaign fundraising, capital campaigns, Capital Campaigns, Fundraising Principles

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