What’s in your wallet is a familiar credit card marketing line, but what’s in your organization’s wallet is a question all non-profit organizations should consider if they are thinking of doing a capital campaign. Probably the most valuable asset in your organization’s “wallet” is your board of trustees.
Topics: Campaign Feasibility and Planning Studies, Board Development, capital campaign, capital campaign committee, capital campaign consulting, Capital Campaigns, Custom Development Solutions, General Articles, strategic planning
Last week I had the opportunity to lead a roundtable discussion at a training seminar for staff and volunteer leaders of a YMCA association. As is so often the case at such events, everyone received a few “freebies” to help keep them informed and motivated. One of the items was a wooden, twelve-inch ruler. Inscribed on the ruler was the YMCA logo and the phrase “What Gets Measured Gets Done.” It hit me like a hammer. I had been having a number of conversations during recent days over that very issue: setting measurable goals for staff and volunteers in the hopes of motivating them to get it done. Here I was receiving the same message back, and in the form of a clear, concise sentence. It immediately went into my lexicon of “the rules of fundraising.”
As fundraising counsel, Custom Development Solutions, Inc. (CDS) is called in to help people develop a strategic fundraising plan and timetable and to help them execute the plan in accordance with that timetable.
Topics: Campaign Feasibility and Planning Studies, capital campaign consulting, capital campaign planning, capital campaigns, Capital Campaigns, Custom Development Solutions, Fundraising Principles, strategic planning
Topics: Campaign Organization, capital campaign, capital campaign consulting, capital campaign fundraising, capital campaign planning, capital campaigns, Capital Campaigns, Custom Development Solutions, fundraising, fundraising process, fundraising strategy, fundraising success, fundraising tips, strategic fundraising plan, strategic planning, successful capital campaign, successful capital campaigns