Success is relative, but perfection is precise! What for one organization or person would be an extraordinary performance, for another is disappointing. It is all relative to ‘the yardstick’ with which something is to be compared—the standard.
What does it mean to have a successful campaign? Clearly, reaching or exceeding the dollar goal is a significant and meaningful measure. Winning campaigns, however, create, multiple and diverse ripples of activity throughout an organization which help it become stronger and better able to fulfill its mission.
Topics: Campaign Feasibility and Planning Studies, Campaign Organization, capital campaign consulting, capital campaign fundraising, capital campaign planning, Capital Campaigns, Fundraising Principles
Capital campaigns are extraordinary undertakings requiring extraordinary effort from those involved. “Those involved” include the fundraising professionals responsible for designing and implementing the campaign, professional staff of the organization, the donors and volunteers. The purpose of this article is to focus on one element in the implementation of the campaign plan that requires the active participation of all those involved: the campaign report meeting. This outline is for report meetings for a large, membership based organization such as a church, a school or an association. In this type of campaign a handful of volunteer solicitors and the top staff people solicit the first 50-100 gifts that provide the bulk of the campaign’s funding, before broadening the organization as described herein.
Reporting on the progress of a capital campaign is a vital function of an efficient and effective fundraising initiative. Capital campaigns are often large, seemingly unwieldy endeavors that can appear overwhelming and unaccountable. But in fact, they are precisely driven initiatives with a specific schedule of activities that must be accomplished in a particular order and fashion.
One of the keys to a successful capital campaign is to treat every major gift solicitation as a mini-campaign unto itself. Each prospect must receive an individualized approach. Adequate preparation must be invested in each request to create the greatest chance for success. A big part of that work is putting together a case for support: why is the campaign being conducted and what are the objectives. Understanding what specific points will motivate a particular prospect allows you to tailor your presentation and printed materials to each individual.