This week, I’ll be attending Habitat for Humanity’s Habitat on the Hill event in Washington, DC. I started attending years ago, when I worked for a local affiliate in Tennessee, and it remains one of my favorite events of the year.
In his article "Who Asks Whom, and for How Much?," CDS President David G. Phillips discussed the importance of starting a capital campaign with the largest gifts first. David stressed the importance of not only asking for major gifts, but also recruiting top givers as leaders in the campaign: ergo, the Leadership Gift Phase. The Leadership Gift Phase is the single most important activity of the campaign as its success (or failure) will determine the ultimate success (or failure) of the campaign as a whole.
Is your organization celebrating a special anniversary in the near future? Are you considering a capital campaign? If you answered "yes" to both these questions, you have the potential to increase awareness of your organization and its mission and add or upgrade donors and gifts.
Success is relative, but perfection is precise! What for one organization or person would be an extraordinary performance, for another is disappointing. It is all relative to ‘the yardstick’ with which something is to be compared—the standard.
When you get into the thick of things within a fundraising campaign, do you want to base your strategy on fundamental campaign principles which have been proven over time—or do you want to be improvising and ‘winging your way’ through?