Fundraising is the art of relationship building. People give to people, and people don’t give unless they are asked—that’s Fundraising 101. But in an increasingly technological world, these basic, indelible rules are sometimes forgotten.
A successful capital campaign often leaves a big footprint in areas other than just the financial position of the group, such as public relations that can grow as a result of a successful campaign and board development, which can undergo a significant transition throughout a capital campaign.
"I was in line at the grocery store the other day. The cashier was really rude to people. When it was my turn, I handed her my money, she grabbed it, gave me my change, and that was it. I couldn't help myself. I asked, 'Would it kill you to at least say thank you?' She looked up and snapped, 'It's printed on your receipt.'"