In recent years, the feverish pitch in the search for funds has created a dangerous behavior called “grant getting.” Finding monies through grants has led many a fund seeker to shortcut the proposal process by “cutting and pasting” words and phrases on a grant application without regard to where the information came from. The focus has been on getting the grant, and nothing else. This “grant getting” behavior will have to change, however, or the consequences could be severe.
It’s easy to waste a lot of money very quickly with direct mail. The cost of the “package” as well as postage costs can soon exceed the income and benefits of any program. Here are 14 questions that may help focus your direct mail and make the effort successful for you and your organization.