With each year, more and more non-profit organizations are preparing to enter into capital campaigns to construct or update facilities, build endowments, supplement operations and pursue other worthy financial goals. The more successful of these organizations will hire consulting firms to conduct Campaign Feasibility and Planning Studies. Identifying the best possible consulting firm for your organization is a critical decision. But there are many consulting firms and the proposals for service can vary widely. How can you make a thorough evaluation of a firm’s proposal, projected costs, and services if you have little or no direct experience?
In his video, Jeff Brooks from TrueSense Marketing, explores the 40/40/20 rule of direct marketing and its role in fundraising. The 40/40/20 rule suggests that 40% of the success of a direct marketing campaign comes from the quality of your list, 40% from your request and 20% from the creative. The video touches on all of these aspects, but focuses on the middle 40%, the offer or request. Brooks states there are 6 parts of a good fundraising offer.
During my thirty-six years in the fundraising profession, I have had the privilege of planning and directing capital campaigns for hospitals, schools, colleges, libraries, museums, symphony orchestras, various arts and cultural organizations, retirement communities, social service organizations, churches, synods, dioceses, denominations and other church related organizations. In each case, I was fortunate. We worked hard together and we raised or exceeded our goal.
"Ask and you shall receive, seek and you shall find, knock and it shall be opened unto you." (Matthew 7:7, Luke 11:9) This is excellent advice to everyone, and most especially fundraising professionals or people seeking support for charitable organizations.