Originally launched in 2012 by the YMCA and United Nations Foundation, Giving Tuesday or #GivingTuesday as it is more commonly known, will be celebrating its sixth annual day of giving on Tuesday November 27. 2018 The concept is taken from well known marketing and retail pseudo-holidays Black Friday and Cyber Monday. #GivingTuessday celebrates the power of philanthropy in all forms around the world and encourages people to take a day and focus on the benefits that thousands of non-profit organizations and charities bring to communities internationally.
Partnering with commercial businesses can be a great way for nonprofit organizations to fundraise. Over the past decade, cause-marketing relationships between nonprofit and commercial businesses have grown exponentially in popularity. Campaigns like Yoplait Save Lids to Save Lives, Dove’s Campaign for Real Beauty, American Express’ The Members Project, Nike’s Livestrong Bracelets, and The Gap’s Product Red are all great examples of long-term cause marketing relationships that have helped generate millions of dollars for their respective charities.
Donors can now give money online to every charity in America. Seeking to do good works -- and to make money doing it -- a score of dot-com businesses have started Internet sites that they hope will become a one-stop place for donors to make all their gifts to charity. Some of the sites offer donors the opportunity to give to any organization that has been granted charity status by the Internal Revenue Service, while others are more selective. Such giving sites, or "philanthropy portals" as they are sometimes called, have been cropping up so fast that non-profit officials cannot keep track of them all. Many were started in the last six months, while others are still so early in the development stage they have yet to be announced to the public.
If there is one concept that is always essential, it is the importance of quality leadership. There are many different expressions of leadership, all of which are necessary. Leadership of time, leadership of talent, leadership from staff as well as from volunteers. And, of course, there are leadership gifts, the foundation of a successful campaign.